Gouging Above MSRP (How NOT to Sell Above MSRP)

Drop the Bow Tie | June 2022

About this Episode

In a previous episode, we discussed how to sell a vehicle for more than the manufacturer’s suggested retail price. It is legal to do so, provided you don’t do it in a deceptive manner. The big no-no was not selling above MSRP, but selling above the advertised price.

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Drop the Bow Tie

Drop the Bow Tie is a series we created to help our partners stay up-to-date on compliance issues affecting the industry.