How to Sell Above MSRP

Drop the Bow Tie | May 2021

About this Episode

Question: "With the increasing shortage of vehicles, we’ve noticed dealers selling cars over MSRP. We’ve also been asked if there is a preferred way to do this. In other words, is it better to have an addendum that includes some perceived value to justify the markup – or is it okay just to raise the price?" So is it okay to sell above MSRP? And if it is how should you do it to ensure you aren't breaking any laws?

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Drop the Bow Tie

Drop the Bow Tie is a series we created to help our partners stay up-to-date on compliance issues affecting the industry.